investigate effective factors on customer satisfaction throughout electronic services (internet services) melli bank

نویسندگان

سید حسن صالح نژاد

استادیار، دانشگاه پیام نور سید حسام وقفی

مربی، دانشگاه پیام نور حسنعلی قاسمی

کارشناس ارشد مدیریت بازرگانی، دانشگاه آزاد نیشابور زهرا عاقل

دانشجوی دکتری مدیریت بازرگانی، قشم

چکیده

today, electronic banking has essential role in banking industry. challenges facing banking industry led to banks make to use electronic banking and delivery services and products throughout electronic banking. moreover, they are trying to understand their customers' needs and everyday increase service quality throughout electronic banking. this research tries to investigate effect of customer satisfaction throughout internet service of bank melli. aim of this research was investigating customer satisfaction of bank melli in mashhad based on end-user of the bank’s system. moreover, we investigate customer satisfaction and individual variables like effect of variables (demographic). we investigated hypotheses of the research throughout sas in order to analyze data. method of research is applicable. based on the collected data, this study is survey. results of research indicate there was not significant relationship exists between demographic factor like age, gender, education and customer satisfaction. finally, factors of research in conceptual model of the research were customer satisfaction and gave essential effect on customer satisfaction.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Electronic Banking and Customer Satisfaction in Bank Melli Iran

Many e-commerce transactions via e-payment systems is carried out. The aim of this study is that the theory of structures, an empirical analysis about the importance and ranking key factors that may be on customer satisfaction in electronic payment systems affect the Iranian banks.9 specific topics of the factors in e-payment systems, customer satisfaction and affect are more key, were selected...

متن کامل

electronic banking and customer satisfaction in bank melli iran

many e-commerce transactions via e-payment systems is carried out. the aim of this study is that the theory of structures, an empirical analysis about the importance and ranking key factors that may be on customer satisfaction in electronic payment systems affect the iranian banks.9 specific topics of the factors in e-payment systems, customer satisfaction and affect are more key, were selected...

متن کامل

The Survey of affecting factors on adoption mobile banking services , via customer satisfaction approach ( Case STUDY : Melli Bank of Masshad City )

As a result of a field research study for adoption of mobile Banking services (M.B.S), by approach banking to customer satisfaction in the Melli bank of Mashhad has been examined. In this study, the methodologies of descriptivecorrelational and cross-sectional survey were employed. Our Statistic society of this Study consisted of all individuals eligible who were available for completing the di...

متن کامل

The Influence of Customer Satisfaction and Switching Costs on Customer Retention: Retail Internet Banking Services

The objective of this study was to develop a research model that examines direct effects of customer satisfaction and switching costs on customer retention as well as the moderating effect of switching costs on the relationship between customer satisfaction and customer retention on basic and advanced retail Internet banking users in Hong Kong. An online questionnaire was employed as the means ...

متن کامل

“investigating the relationship between knowledge management and customer satisfaction considering to the e-services”

چکیده : این مطالعه تاثیر مدیریت دانش بر رضایتمندی مشتریان با توجه به خدمات الکترونیک در سازمان حمل و نقل و پایانه های استان سیستان و بلوچستان را مورد بررسی قرار می دهد. جامعه آماری این تحقیق مدیران، سرپرستان و کارشناسان مشغول به کار در سازمان حمل و نقل و پایانه های استان سیستان و بلوچستان بوده که مجموعا 94 نفر می باشند. برای تعیین حداقل نمونه از جدول مورگان استفاده شده است. که با توجه به جدول ...

What factors drive corporate customer satisfaction with e-banking services

Due to the burgeoning development of electronic commerce (e-commerce),the broader applications of emerging service—Internet baking (e-banking) services have been introduced and provided by financial holding companies or banks at an accelerating rate in recent years since they can provide efficient, reliable, securable, and convenient financial services, such as online payment, deposit/loan, tra...

متن کامل

منابع من

با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید


عنوان ژورنال:
حسابداری دولتی

جلد ۱، شماره ۱، صفحات ۶۳-۷۰

میزبانی شده توسط پلتفرم ابری doprax.com

copyright © 2015-2023